Strategic
Catalyst

Strategic researcher and innovation consultant working at the intersection of behavioral insight, service design and business transformation.

I help companies uncover growth opportunities, validate ideas before investing, and design experiences that drive real, measurable business impact.

Bernadett Sztanó at work
Evidence-Led Strategy
Zero Corporate Fluff
Trust Architecture
Explainable AI (XAI)
Behavioral Mining
User Rituals > Features
Ecosystem Mapping
The Reality Check
High-Velocity Workshops
Pure Momentum
Academic Mentoring
©'24
7+
Years in the field
40+
Brands transformed
3
Continents shipped
Questions asked
Trusted by\n
Hewlett PackardMoco MuseumCIB BankDanoneHeinzHenkelGeneraliAXANestléNespressoReckittDeutsche TelekomHewlett PackardMoco MuseumCIB BankDanoneHeinzHenkelGeneraliAXANestléNespressoReckittDeutsche Telekom

✺ Manifesto

I move organizations Beyond Intent.

Shifting strategies from features to behavioral architecture that solves systemic friction and future-proofs services.

More about me →